{"id":8400,"date":"2023-02-02T23:17:17","date_gmt":"2023-02-02T22:17:17","guid":{"rendered":"https:\/\/www.neemann.de\/?p=8400"},"modified":"2023-05-08T09:09:17","modified_gmt":"2023-05-08T07:09:17","slug":"digimarc","status":"publish","type":"post","link":"https:\/\/www.neemann.de\/en\/digimarc\/","title":{"rendered":"Digimarc &#8211; the digital watermark"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3jl5dp-85a04307b9c3a5efa6914990f741ca03\">\n.flex_column.av-3jl5dp-85a04307b9c3a5efa6914990f741ca03{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3jl5dp-85a04307b9c3a5efa6914990f741ca03 av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k2z0b06l-65dcc5b39523b112f57e697138c0a3a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: craftgothic-black;\">Digimarc &#8211; the almost unvisible code within the design<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: craftgothic-regular;\">The machine-readable Digimarc Barcode can contain the same data as UPC\/EAN symbols or carry similar information to QR and DataMatrix codes. Digimarc Barcode outdoes the rest by also communicating custom content to consumers\u2019 mobile devices. Most importantly, Digimarc Barcode is a seamless element of the packaging artwork itself.<br \/>\n<\/span><\/p>\n<p><span lang=\"en\" style=\"font-family: craftgothic-regular;\">Perspectives: <\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"en\" style=\"font-family: craftgothic-regular;\">The waste sorting systems use the barcode to recognize more precisely than possible today, what material the packaging is made of, what ingredients are to be expected, etc. Mechanical recycling and the circular economy can be brought to a higher level. <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"en\" style=\"font-family: craftgothic-regular;\">Consumers scan the packaging and receive additional information \/ augmented reality-experience on the smartphone, in the correct language, with all preset preferences.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: craftgothic-regular;\">More info <a href=\"https:\/\/www.digimarc.com\/products\/digimarc-barcode\/packaging\" target=\"_blank\" rel=\"noopener noreferrer\">from the inventor<\/a> and of course from us: We&#8217;re happy to provide you with advise, samples and not least packaging printed with Digimarc Barcode.<br \/>\n<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-308ken-1fd0276cede2f48ca9c22a4c554dc02a\">\n.flex_column.av-308ken-1fd0276cede2f48ca9c22a4c554dc02a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-308ken-1fd0276cede2f48ca9c22a4c554dc02a av_one_full  avia-builder-el-2  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k6i4jlin-aefdc44ac5fdf4ab54cd177b11b793bd\">\n.avia-image-container.av-k6i4jlin-aefdc44ac5fdf4ab54cd177b11b793bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k6i4jlin-aefdc44ac5fdf4ab54cd177b11b793bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k6i4jlin-aefdc44ac5fdf4ab54cd177b11b793bd av-styling- avia-align-left  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-8391 avia-img-lazy-loading-not-8391 avia_image ' src='https:\/\/www.neemann.de\/wp-content\/uploads\/2020\/06\/lf-Bag_PCR4_ret-Digimarc-1030x533.jpg' alt='' title='lf-Bag_PCR4_ret Digimarc'  height=\"533\" width=\"1030\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":8390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-8400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/posts\/8400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/comments?post=8400"}],"version-history":[{"count":11,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/posts\/8400\/revisions"}],"predecessor-version":[{"id":8701,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/posts\/8400\/revisions\/8701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/media\/8390"}],"wp:attachment":[{"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/media?parent=8400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/categories?post=8400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neemann.de\/en\/wp-json\/wp\/v2\/tags?post=8400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}